Posts Tagged ‘showing your home’

Drone Marketing Takes Flight

Wednesday, February 5th, 2014

Some agents think the sky is not the limit when it comes to serving their clients. Those agents defy gravity with remote-controlled drones outfitted with cameras, which deliver stunning aerial photography ordinary marketing materials can’t offer.

Scott Gerami, a Hall of Famer with RE/MAX Professionals Select in Naperville, Ill., is among the early adopters of these small, unmanned aerial vehicles (UAVs), which are commonly referred to as drones.

His drone soars 400 feet above clients’ homes, and its camera captures images of rooflines, aerial views of landscaping, neighboring properties and a bird’s-eye view of nearby landmarks.

“The drone provides amazing video and pictures other agents don’t have,” Gerami says. “Using it shows clients that I’m on top of the latest trends and technology to market their homes better.”

Client response has been “overwhelmingly positive,” Gerami says, but it’s still too early to say whether drones have had a tangible impact on his business.

“Up until this point, I used drone photography as a value-added service on select properties,” he says. “But I plan on promoting it heavily going forward.”

Drones come in all sizes and price ranges – some cost as little as $500 – but Gerami went the DIY route. He has designed and built his own drones.

In fact, Gerami is so excited about the technology that he’s working to set up a live, online video chat in collaboration with Mad Lab Industries, a local tech company that helped him build his drones. Now Gerami wants to partner with the company to teach other professionals how to get the most from these little marvels.

Broker/Owner Mark Cooper is also an avid fan of drones. He just started experimenting with the cutting-edge technology at his aptly named brokerage, RE/MAX Edge in O’Fallon, Mo. And like Gerami, he’s sold.

Mark Cooper RE/MAX

VIEW FROM THE TOP Mark Cooper’s aerial drone photography is his
newest, and most impressive, marketing tool.

He firmly believes drone photography will become a recruiting tool to attract innovative agents – and new clients.

“The client with the $2 million house to sell will look at my aerials and say, ‘Hey, I want that drone view, too,’ and give his business to me and not the competition,” Cooper says.

Using drones is a time and money commitment, Cooper notes. It can get pricy – Cooper says he’s invested about $2,000 so far – and producing drone videos can take up to eight hours for a single listing.

That’s why Cooper thinks he’ll use the drones to market luxury homes or large properties, which are harder to fully photograph. But he agrees with those who say that this technology and its real estate applications are here to stay.

“There are so many ways drones can be used in our industry,” Cooper says. “Roof inspections, property surveys and even up-to-date street views. If you’re selling a farm or a lot of acreage, you no longer have to trek a mile with a buyer to see the land. You can offer them an overview shot the day before – or maybe even live!”

Source: REMAX.com

Want to boost your home’s value?

Thursday, December 10th, 2009

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These simple do-it-yourself projects that can make a big difference, without taking too much out of your wallet.

 

Think spending $50,000 on a total kitchen remodel or $10,000 overhauling the bathroom is the only way to add value to a home? If large, expensive projects are beyond your grasp, you’re in luck: Increasing the value of your home doesn’t have to involve large outlays of cash, especially when you’re willing to put in a little sweat equity. Why spend big money when there are so many low-cost, do-it-yourself (DIY) projects? Whether you’re planning on selling or just want a nicer place to live, read on to find out what you can do to add value to your home for as little as a few dollars. (To read more about home improvements, see Fix It And Flip It: The Value of Remodeling.)

House-Wide Updates

The following are some changes that can be undertaken for surprisingly little money.

Freshen Up the Walls
If your walls have scratches and dirty paint, an outdated color or tacky wallpaper, a few cans of paint can make a dramatic difference. If you’re trying to maximize the value of your home, it’s best to choose a neutral color scheme that unifies the entire house, makes the space look bigger and will appeal to a wide variety of potential buyers.

Install Crown Molding
This task is surprisingly simple but adds a lot of character. You simply buy the molding, which is nothing more than decorative strips of wood from a home improvement store, cut it to the size that fits your room (or have the store cut it for you), and attach it to the top of the wall with a nail gun. It may even come already painted. This involves a bit of woodworking skill as well as the right tools, but is very inexpensive if you can do it yourself.

Update Fixtures
Switch plates, outlet covers, curtain rods, light fixtures and doorknobs are often boring or overlooked, but a few bucks can add major pizzazz. Attractive metal switch plates and outlet covers can cost as little as $5 apiece but look much more expensive. Light fixtures and decorative curtain rods can be a little pricier, but sometimes you can make an inexpensive piece look elegant with the right can of spray paint. Again, make sure to choose items in colors and finishes that will appeal to a wide audience.

Install Ceiling Fans
Everyone likes to save money on electricity bills, making ceiling fans an appealing addition to any home. Using ceiling fans can definitely cut down on air conditioning costs, and in fact, they can also reduce heating costs by circulating warm air away from the ceiling. A basic fan costs about $50, and a nice one can be had for no more than a couple hundred dollars. If you don’t already have overhead lighting in the room or rooms you want to install fans in, the electrical work needed to install them can significantly escalate the cost of this project as well as take it out of the DIY realm.

Improve Window Treatments
The cheap vertical plastic blinds, paper shades, or horizontal aluminum blinds that may have come with your house definitely don’t add any value to your home. Consider replacing them with plantation shutters, wooden blinds or nice drapes. By the way, it doesn’t matter whether the drapes will come with the house if you are in the market as a seller. The important thing is that they make it look nice while it’s on the market and help you get top dollar for your home.

Reveal and Restore Hardwood Floors
Older homes in particular are likely to have hardwood floors lurking beneath carpet. If your floor squeaks, that’s a decent sign that you may have wood floors. If you’re not sure, pull up your carpet in an unnoticeable corner and investigate. If you do have wood floors, there’s a good chance you’ll have to refinish them to restore them to their original splendor, but that will be much less expensive than installing new flooring from scratch.

Bathroom

Redo the Bathroom Floor
Many people can learn how to do this task themselves with a simple class (your local home improvement store may offer one). Because installation makes up a major part of the cost of most home improvements, saving all that money on labor may allow you to pick nicer flooring than you could otherwise afford. Opting for a neutral-colored tile will add the most value.

Update Fixtures
If you have generic, cheap and/or outdated fixtures, replacing them with newer, more customized versions can make your bathroom sparkle. For about $40-$100, you can replace a shabby bathroom vanity or ceiling light fixture with something elegant. A similar cash outlay will get you a new sink faucet. A spa-style chrome shower head adds a touch of luxury for about $80. Towel bars are the easiest and cheapest fix at about $20-30. Sometimes the upgrade can even be more energy efficient, increasing not only the aesthetics of your home but “greening” it up as well. (For more on saving energy, read Ten Ways To Save Energy And Money.)

Kitchen

Paint or Stain Kitchen Cabinets
You could buy all new cabinets and save money by purchasing prefabricated (rather than custom) cabinets and installing them yourself, but that’s more work and money than painting or staining your existing cabinets. White cabinets will brighten the room, don’t usually go out of style and are easy for future owners to repaint if they want something different. You’ll need to remove all the hardware from your cabinets, including removing the doors. You’ll also need to clean the cabinets first so that residue like grease won’t ruin your work. This renovation can be used to spruce up your bathroom cabinets as well.

Upgrade Cabinet Knobs and Drawer Handles
It’s surprising how a seemly innocuous element like a cabinet door knob can make your kitchen look cheap or dated. Updating this hardware can give your kitchen a face lift whether you redo your cabinets or not.

Living Room

Clean Fireplace Brick
If you have a brick fireplace and it’s ever been used, chances are some of the brick is stained with soot and creosote. Because a nice fireplace can be a major selling point in a home, you’ll want to make yours look as nice as possible. Just use a damp rag to wipe away some of the soot, then follow up with a fireplace cleaner designed to remove creosote. It will take some scrubbing with a stiff brush and possibly several applications, but you’ll have that brick looking spiffy when you’re finished.

Don’t Forget the Exterior

It may be easy for you to ignore your home’s exterior when you spend most of your time inside, but it’s the first and sometimes only impression that others get of your house. Here are a few simple ways to make it look its best.

Install a New Front Door
A very basic steel front door costs about $100, but for just another $100-$200, you can get a door with a lot more character that will improve your home’s curb appeal. If you can’t afford a new door, a fresh coat of paint in an inviting color may be all you need.

Replace the Front Door Mat
When you’ve had the same doormat for years, it can be easy to overlook how worn out or dirty it’s become, but it’s one of the first impressions people get of your home. This is one area where $20 can make a big difference.

Gutters
This is more an issue of maintaining your home’s value than increasing it, but it’s extremely important. Without properly functioning gutters, which are designed to carry water away from your home, rain may seep into your home or pool around it, causing problems like mold and mildew and eventually compromising the house’s structural integrity, leading to very expensive repair bills.

Power wash the Exterior of Your Home
For less time and money, a good washing can make your home’s exterior look almost as good as a fresh coat of paint.

Repaint the Exterior
If washing the exterior of your home didn’t brighten it up as much as you’d hoped, consider a new paint job. With the ladders and heights involved, this may not be a DIY task for everyone, but even if you have to hire others to do this job, it’s still pretty inexpensive as far as home improvements go and can make your house look almost new from the outside.

Power wash the Driveway, Walkways and Patio
As long as you’re renting the power washer, you might as well clean your driveway, your patio, and any walkways. You may be surprised by how new they’ll look afterward.

Upgrade Landscaping or Clean Up Existing Landscaping
Flowers and other plants are a great way to brighten your home’s exterior. Use greenery in front of your house and/or along walkways to draw attention to your house. To get the most for your buck, choose perennial plants, or ones that will come back year after year, rather than annuals, which will die in a year or less and not return. Patch any bald spots in the yard with fresh sod and trim existing trees and bushes to complete the yard’s new look.

Put on Your Tool belt
Upgrading your home doesn’t have to be expensive or difficult and it doesn’t have to involve contractors. There are a variety of projects for all price ranges and all levels of skill and enthusiasm that can improve your home’s value, whether to future buyers or, perhaps more importantly, to you. Putting a few of these home-improvement ideas into action will help you get the most value out of one of your biggest assets whether you’re staying in it or selling.

Amy Fontinelle  Investopedia.com

Getting Ready To Sell Your Home – Part 3 of 3

Wednesday, July 8th, 2009

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When it’s Showtime!

You have inspected your house and taken care of problems. Now you are ready for showings. You will need a plan of action that assigns duties to each family member so the place can quickly be whipped into shape.

  • Open all drapes, blinds, etc. and turn on lights to make the house bright.
  • Air out the house to get rid of cooking, pet odours, and so on.
  • Have fresh flowers in view.
  • Pick up clutter and empty garbage.
  • Make sure everything is spotless.
  • Set your thermostat at a comfortable level.
  • Remove pets from the house or put them outside.
  • If you have an agent, leave when the house is being shown. If you are selling it yourself, you need to strike a balance between being helpful and crowding the buyer.
  • In poor weather, provide a place for boots, overshoes and umbrellas.
  • Display photos of the house in summer to show landscaping if selling in the winter months.
  • Leave out heating and hydro bills.
  • For those on a septic system and/or well, leave out inspection and maintenance information.

 

Article by: CMHC

 

This is Part 3 of a 3 Part Series

The data included on this website is deemed to be reliable, but is not guaranteed to be accurate by the REALTORS® Association of Edmonton. The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.