Posts Tagged ‘edmonton real estate’

New Listing! 4 Bedroom 2 storey home in north Edmonton area of Chambery

Monday, March 25th, 2013

IT’S STUNNING!!! 1852 sq.ft. 2 Storey, 3 Bdr Plus Main Floor den that could be used as a 4th bdr. It has 2.5 Bath, & Open Great Room Concept. Featuring Gleaming Hardwood, Earth Tone Tile, Neutral Paint & Laminate Floors, An Amazing Foyer With A Full & Open Ceiling That Accents The Beautiful Pillared Archway Which Divides The Formal Dining Room & Living room. A Lovely Traditional Dining Room Is Terrific For Entertaining During Those Special Occasions & Designed For A Full Dining Suite. The Great Room Has a Gas F/P. The Dinette is Bright & Cheery & the Kitchen Area Is Found At The Back Of the Home Opening up To the Deck & Back Garden. Also On The Main Floor Is A Laundry/Mud Room W/Newer Stainless Steel Front Loading Washer & Dryer W/Access To The Garage. Up The Grand Stairway To The Upper Level Is The Nicely Sized 2nd & 3rd Bedroom W/4Pc Bath & The Master Reteat That Boasts A Walk-In-Closet & A Gorgeous Spa W/Swirl Tub. The Home Also Has P/Fin Basement. Listed for $439,900 To view more pictures and information visit: http://www.edmontonhomesforsale.biz/listing/edmonton/chambery/e3330491-10632-181-av

The psychology of home buying

Thursday, March 21st, 2013

You may think you’re deciding by logic, but don’t be so sure

You might buy a sweater on impulse, but when it comes to buying a home it’s all about calm deliberation, right?

You might be surprised.

Price, square footage, location: “All that can be trumped by the visceral reaction of seeing a home,” says June Cotte, who teaches marketing at Western University’s Ivey Business School. “Smells, colours, sounds you can hear inside or from the outside — you might not be aware of them, but they can have an influence.”

The layout may even subliminally remind you of the home of a former boyfriend, says Cotte. That can have a positive or negative emotional impact on how you perceive a home that’s for sale.

In fact, a study published in the Journal of Advertising Research in 2002 said emotions can be twice as important as knowledge in consumer buying decisions. Subsequent research has determined that the role of emotion in buying situations varies by individual and circumstance, but there’s no doubt that, overall, it’s a critical factor in consumer behaviour.

And while it’s important to feel an emotional tie to the place you live in (it can inspire everything from maintaining the house properly to caring about your community), abandoning your inner Mr. Spock and his logic isn’t wise.

Take aspiration, for example. We judge a potential purchase in part by whether we think it will represent what we would like to be and how we’d like to be perceived. An empty nester, however, might actually be happier staying in peaceful suburbia instead of buying a loft in a noisy downtown area just because he fancies himself a young-again urban hipster.

As well, we fall victim to confirmation bias, the pervasive tendency to cherry pick or interpret information that confirms our preconceptions. We fall in love with a house and so we dismiss the mouldy smell, saying the place just needs a little airing out.

We also readily become invested psychologically in a property before we’ve reached a rational decision, according to professor Michael J. Seiler, who specializes in behavioural real estate at Old Dominion University in Norfolk, Va.

“You’re looking at a house and suddenly start thinking of the community and the neighbours and how they’ll be your friends.

“Expectations, fears, desire for status — a lot of stuff influences you,” he says. “So be cautious, try to be rational.”

Influences are at work before you ever enter a prospective home. Billboard, newspaper and other advertising, although frequently banal, fosters expectations, says Cotte.

If a builder advertises extensively, for example, you might make the illogical assumption that because the company spends oodles of money on advertising it must be profitable so it must be good. “It’s called accessibility bias,” she says. “The most accessible brands, the ones that immediately come to mind, we value as being positive.”

Urbandale general manager Matthew Sachs says that, when advertising, “you hook with emotion and reel in with intellect.” A radio advertisement, for example, might ask, “Remember the first time you fell in love?” It would then segue from romantic love to love of a house, tack on some factual benefits — energy efficiency for example, although Sachs says that might be couched as “comfort” or “you’ll save money” — and exit with another emotional hook.

When it comes to face-to-face sales, Sachs says Urbandale has no defined strategy except to listen closely to what the prospective buyer wants.

His advice to home hunters: “Excitement is important if you’re buying a house, but do your research. Validate and verify.”

Eric Manherz, a Royal LePage real estate broker in Ottawa, says a good agent will help clients keep their emotions in check and concentrate on finding what it is they really want. That, he says, takes time and may not be what they had originally thought.

He also sees peer pressure at work. “People at coffee break say, ‘You should never offer full price.’ In some cases, you should. And maybe those people bought years ago, when the market was different.”

Because having too many choices usually means we make no choice, Manherz suggests after a day of house hunting to scratch most of what you’ve seen off your list.

That will also help control what Cotte terms “anchoring and adjustment bias”: if you’ve seen 20 crummy houses and then one decent one, you’ll assess the decent one as being better than it actually is.

And do not — repeat, do not — feel guilty for making your real estate agent troop around for days on end or think you have to please him or her by buying.

And what if, by following all this advice, you feel you missed out on the “perfect” home?

Says Manherz, “There’s always another opportunity.”

Original source article: The psychology of home buying
Ottawa Citizen

Edmonton’s Macewan Area Real Estate Listings and Sales Statistics – March 18, 2013

Wednesday, March 20th, 2013

Edmonton’s Macewan Area Real Estate Listings and Sales statistics from your Team Leading Edge Macewan specialist… Serge Bourgoin

To view and search all Edmonton and are MLS listed homes for sale visit us at www.EdmontonHomesForSale.biz

Edmonton and the Rest of Alberta economy continuing its ‘impressive boom’

Tuesday, March 19th, 2013

Any dark clouds that are currently hanging over Alberta will clear by 2014, paving the way for strong business and consumer activity, says a report by RBC Economics.

The bank’s latest Provincial Outlook, released Tuesday, said the province’s economy will continue its “impressive boom” through 2013, after leading the country’s economic growth in 2012, despite facing challenges.

RBC forecasts a provincial real GDP growth rate of three per cent due to strong crude oil production as well as high levels of capital investment, employment and population growth. This will be second in the country behind the 5.1 per cent growth expected in Newfoundland & Labrador.

RBC is predicting Alberta will lead the country in economic growth of 4.2 per cent in 2014.

In December, RBC forecast growth of 3.5 per cent this year for the province. The forecast for 2014 has remained the same.

“Even though the province recently announced a $2 billion budget deficit, Alberta is unquestionably in the midst of an impressive economic boom – particularly with capital investment fuelling manufacturing and wholesalers’ sales. Attractive employment opportunities are also bringing new migrants to the province, boosting population growth and in turn, consumer spending,” said Craig Wright, senior vice-president and chief economist at RBC. “As the economy continues to thrive across the majority of key industries, Alberta will remain at the top-end of Canada’s economic growth rankings this year.”

Economic growth in the province in 2011 was 5.1 per cent followed by 3.5 per cent last year.

Todd Hirsch, senior economist with ATB Financial, said Alberta’s economy is moderating somewhat.

“So I think we will see probably a slower year for growth than what we saw in 2011 or 2012,” said Hirsch. “A lot of that of course prompted by those softer energy prices and maybe a little bit of pullback by the provincial government. But I think we’re still going to see kind of a nice moderate healthy level of growth of around 2.5 to three per cent.

“Going forward beyond that it gets trickier and we don’t really do forecasts beyond 2013 but I would still see 2014 as a pretty good year … It’s not going to feel quite like the boom years of 2006, 2007 either. We’re just going to have nice healthy moderate growth.”

RBC said there are a few weak spots in Alberta’s economic outlook. Investment intentions in the oil and gas sector are essentially flat for 2013. RBC said Alberta’s energy developers’ plans are being weighed down by rapidly rising energy production in the U.S., pipeline bottlenecks and the ‘bitumen bubble’, all of which contributed to lower crude oil prices in Canada relative to global benchmarks late in 2012.

“Weaker than expected oil prices put a multibillion dollar hole in Alberta government’s revenues, and led to a 2013 provincial budget that detailed renewed public sector spending restraint,” said Wright. “Still, any pullback in capital spending will be short-lived as pipeline issues are addressed and crude oil price relationships normalize.”

RBC trimmed its real GDP growth forecast for Canada to 1.8 per cent through 2013, following softer-than-expected growth in 2012. For 2014, it is forecasting 2.9 per cent growth across the country. In December, it forecast growth of 2.4 per cent this year and 2.8 per cent in 2014.

“After boasting a relatively strong economic performance over the past several years, Canada’s economy hit a speed bump in late 2012,” said Wright. “That said, financial conditions continue to support growth. As confidence recovers, business spending should accelerate, albeit at a less rapid pace than we saw in the early days of expansion.”

 

Source: Calgary Herald

Edmonton’s Rutherford Area Real Estate Listings and Sales Statistics – March 18, 2013

Tuesday, March 19th, 2013

Edmonton’s Rutherford Area Real Estate Listings and Sales statistics from your Team Leading Edge Rutherford specialist… Serge Bourgoin

To view and search all Edmonton and are MLS listed homes for sale visit us at www.EdmontonHomesForSale.biz

Edmonton’s Magrath Heights Area Real Estate Listings and Sales Statistics – March 18, 2013

Monday, March 18th, 2013

Edmonton’s Magrath Heights Area Real Estate Listings and Sales statistics from your Team Leading Edge Magrath Heights specialist… Serge Bourgoin

To view and search all Edmonton and are MLS listed homes for sale visit us at www.EdmontonHomesForSale.biz

Edmonton’s MacTaggart Area Real Estate Listings and Sales Statistics – March 18, 2013

Monday, March 18th, 2013

From your Team Leading Edge MacTaggart specialist… Serge Bourgoin

To view and search all Edmonton and are MLS listed homes for sale visit us at www.EdmontonHomesForSale.biz

 

Edmonton’s Windermere Area Real Estate Listings and Sales Statistics

Monday, March 18th, 2013

From your Team Leading Edge Windermere specialist… Serge Bourgoin

To view and search all Edmonton and are MLS listed homes for sale visit us at www.EdmontonHomesForSale.biz

Free Edmonton Home Valuations

Sunday, March 17th, 2013

Do you want to find out the value of the homes selling in your neighborhood? Come and use our free tool to get reports on the list and selling prices of homes in your area.

Visit us at:

www.homeinsight.com/Widget/default.asp?14MKQF165SZV

www.EdmontonHouseValuesOnline.ca

 

 

 

The #1 Ingredient Needed To Sell Your Home Quickly in Edmonton

Wednesday, March 13th, 2013

 

There’s a long list of ingredients needed to sell your home quickly. Obviously, you want to make your home as clean and uncluttered as possible. You should also make sure any outstanding repairs are done. And, of course, all the little things you can do to make your home “show” well are important, too.

But the number one ingredient needed to sell your home quickly is the right price tag. If you set the price of your home just right, buyers will come to see it, and there’s a good chance you’ll get some good offers. If you price your home too high, however, few buyers will take an interest in your property and it might languish on the market for months. Worse, it might not sell at all.

So how do you determine the right price at which to list your home?

One of the best ways is to do an analysis of what similar properties in your area have sold for recently. What people are actually paying for homes like yours — in neighborhoods like yours — is the best indicator of the true market value of your home.

Want to find out what your home’s price tag should be in today’s market? Call today 780-634-8151.

The data included on this website is deemed to be reliable, but is not guaranteed to be accurate by the REALTORS® Association of Edmonton. The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.